How to choose a social media sight for your business.

There are many do's and don'ts about social media that people do not understand. Sure it is "simple" to use Facebook, especially for sharing a picture of your cat looking at a string on its nose and going cross eyed. I mean who doesn't like a good and funny cat picture? But what about your business? Would you share a cat picture on that page? Well sure, one won't hurt and it could increase interest to your page. In fact many major companies actually post random things just to draw in some likes.

Although posting cute little cat pictures won't make the social media good if you are not using the right medium. And to pick that, you need to take a look at your products and see the age range for that product.

Lets talk about the major social medias:

 Pinterest/Instagram 

 So lets say your product is lumber. Would you use Pinterest or Instagram for your sales sight? These sights only show pictures. And it's harder to communicate with people on what it is without having to write on the picture.

On the other hand, if your product is food or a beverage, this would be a great idea! Someone is just chilling and scrolling on their phone around meal time and sees this picture of a piping hot, beautifully made meal and they think "YUM! Time for lunch!" and head over to your business.

Facebook:

Facebook would be a nice place to start for a lumber business. You can post a status with your images saying "this is 100% oak wood and it is on sale for 20% till Friday" or something of that regard. Plus someone could be thinking of remodeling their home and was looking for oak wood and this just happened to pop into their feed. "Ooooo sale and its real oak."

The same can be said for a food or drink establishment. Facebook is said to be the most used social medium in the world. That would indicate that a large portion of the age groups would be on the social medium. And just like Pinterest and Instagram, a consumer would be scrolling down their feed and see food.

And that other one:

Now I bet you are thinking I will talk about Twitter next. Well, I don't think you will like what you hear if you are a die hard Twitter user. For you see Twitter is a dying breed. Many people do not like the limited amount of characters that they get or see the point in using it. Although many business do rock it. Have you seen Wendy's lately? They are killing it.

Wendy's doesn't always talk about their product but they do post random funny things and respond to their consumers in the best and most hilarious kind of way. They, like me, use humor to get their point across and it seems to be working well with the younger generations.


There are many more ways to reach out to the consumers as well as other social mediums out there (I think its called Myspace or something?). Do a bit of research on what is good for your product and do this. Like write this down write now. Post stuff. Yes, ground breaking I know, but make sure you post things. Your menu's, prices, what you are selling but do not over do it about your business. No one wants to be able to follow a business that is all about themselves. Share that funny cat picture.

Oh and don't forget this, yes get your pen back out. Talk to your consumers. They love business who talk to them on social media. If they say they love a product, tell them thank you, if they hate it ask why or say I'm sorry. Don't be a robot about it either. Make it personal. Say thank you Susan for trying out our product. I hope you enjoy the product Susan. Or I'm sorry Susan, contact us at (insert email or phone number here) and we will be happy to talk to you more about this issue.



Well that's all I have for today. Hope you enjoyed reading!
Thanks!